If you believe that just using any old voice over for an audio production is fine, then think again.  First impressions are vital to how potential customers view your firm.

When it comes to audio, whether it be a radio commercial or a telephone messages on hold program, it’s important to sound like you care. Audio can be just as effective as visual; we all form pictures in our mind about what we are hearing, so it pays to do it correctly from the beginning to evoke the right emotions in your audience.

You have a matter of seconds at the beginning of your message to capture your listener’s attention, fail to do so and they may have switched off, resulting in a lost prospect. However, by using a professional voice artist to reflect your particular brand, you stand to make the right impression from the start.

Voice artists are professionally trained actors in many instances, so they have knowledge in the field.  Certain voices can change the pace and rhythm of the program through inflection and tone of voice.  The words used and the way your message comes across is vital, as listeners have nothing visual to form their opinions.

The audio production should make use of the correct voice over to reflect the brand. For example: a gentle soothing voice would be appropriate to use for a medical centre or funeral parlour, and a energetic voice would be suitable for a sport store or Gymnasium. It can make a significant variance to the success of your campaign as voice artists are trained to pause at the right moments. They can also accentuate the right words to arouse an emotional response in the listener.

It may be in your best interest to hire a professional company that is skillful in audio production.  They have the knowledge of what works and what doesn’t.  With the many thousands of voice artists to choose from, it can be a daunting prospect, if this is not your area of expertise. These audio professionals know how to carefully select the right voice artist for your requirements and how to create the feel and tone that you are looking to convey in your message.

A correctly produced audio production with the perfect voice artist can create the right impression for your business and have it sounding like a first class establishment drawing more attention to your commercial consequently increasing customer satisfaction.