Is your business on social media? We are afterall, in the digital age, where Gen X-ers and Y-ers are constantly glued to their smart phones and tablets, Baby Boomers are getting hang of this internet thang, and we are all socialising through Facebook … putting out lives on the line.

However, when it comes to devising a Facebook business page, should you be just as sporadic as you would be on your own personal page?

At the end of the day, it is your business’ brand that you are playing with, and whilst the team at Corporate Sound see social media as a phenomenal marketing tool, it is important to note that it is one that should be treated just like any other marketing campaign, and should be analysed and planned. You simply can’t have a business profile, without a strategy in place.

Essentially, Facebook is a platform to build and maintain long-lasting relationships with your customers. It gives you an opportunity to really engage with your customers and find out more about them. Facebook is a great marketing research tool, that previously, businesses would be paying thousands of dollars in focus groups to get the information that can so easily be found on these platforms.

Sadly, many businesses treat social media as a way to simply sell, rather than engage, and they wonder why their social media campaigns fail. Furthermore, businesses neglect to see that their social media networks form an online community, and if not driven properly, can affect their entire brand – you just need to read the news to see how major brands have been affected by poorly executed social media campaigns in the past.

Corporate Sound suggest that all businesses, both large and small, have a social media strategy in place. Outlining the following:

• The kind of culture you want for your online community
• What you want to achieve through social media
• How you are going to achieve these goals
• What you want to share through social media
• Your team’s involvment – and their conduct
• Who is going to drive your social media campaigns
• And finally, damage control

Social media in all forms has proven to be an effective marketing channel, but as with any marketing function, it is imperative that businesses take care and look after their brand and drive their social media marketing campaigns strategically and logically.

Corporate Sound is a professional audio production company, that specialise in the produciton of quality voice recordings and audio productions that can be used for radio, television, corporate presentations and of course, your social media platforms. Get qualtiy audio productions for your social media campaigns simply by calling our team on 07 5551 0260.

You can find out Facebook page at https://www.facebook.com/corporatesound