Editorial content is a traditional form of media that is now distributed to the means through a number of different channels: print, radio, television and of course, online. Getting this kind of publicity is not only fantastic brand exposure, but it is also free brand exposure.

Moreover, readers are more inclined to pay attention to editorials, as they are not necessarily always considered as paid advertising. So how can you get this kind of publicity for your business? Below the team at Corporate Sound have identified some of the ways that you can create publicity for your business.

Understanding your Core Target Market

You need to get in front of your target market; otherwise your marketing is useless. So understanding what marketing channels they are tapping into is certainly beneficial to your publicity campaigns.

Identifying the relevant media shouldn’t be too hard, simply look at the demographics of your customers. Alternatively, don’t be afraid to talk to your customers, or if necessary, conduct a survey with your existing customers and find out what they are tapping into.

Think Outside The Square

To grab an editor’s attention, you need to be creative – after all, you are competing with hundreds of other businesses to get this free exposure. Put yourself in the editor’s and your readers’ shoes, what would interest them? What would they consider newsworthy? Why is your story so significant that they should publish its content?

Provide the Information

Write up a short media release. It only needs to be about 300 words long, and get straight to the point. These guys don’t want or even have time to read a whole essay, so know what message you are trying to get across and make sure it is clearly and concisely conveyed in your media release. Remember to give them ample contact details so that the journalists can get in contact with all who is involved in the story.

Providing Supporting Media

Photos, audio productions or video clips – if you’ve got them and it is going to make your story more interesting, then make sure you provide them.

Distribute

Once you have all your information ready, start distributing to all the relevant media, and be persistent. Don’t take ‘no’ for an answer! Remember, these guys are inundated with news stories from a variety of businesses – so make contact, call them to follow up. At the end of the day, this exposure is only going to cost you your time.

The team at Corporate Sound are the audio production specialists. So if you are looking for quality voice recordings and audio productions, then please contact our experienced team today.