You’d have to be living on Mars not to have noticed that social media, particularly Facebook, is a growing phenomenon; and businesses of all types are jumping on board. However, is the online world of social networking for every business?

The idea of Facebook is extremely appealing, however, Facebook (just like any other channel) takes a whole lot of planning, strategy and time; and often it doesn’t reap all the rewards like other marketing channels do. Facebook also opens up many other doors, and whilst it is a fantastic marketing research tool for many businesses, it can prove a real headache for others. So is Facebook for your business?

The answer to this question is yes … providing you have the time to invest in devising a strategy, executing it and then monitoring it. Engagement is also extremely important in the world of social media, and if you don’t have the time or the know how to do this effectively, then it is highly unlikely that your Facebook campaign will succeed.

A half-hearted effort to execute a social media marketing campaign can do your brand harm. So too can a Facebook page with little or no fans, or worse, a Facebook page that has been abandoned, filled with spam, unanswered questions and worse still, complaints and negative feedback.

Basically what we are trying to say is … if you are willing to put in the time to really plan, strategise and execute your Facebook marketing campaign, then it can really do your business wonders – providing your core target market can be found on Facebook. Do your research first, and understand this new marketing medium before putting it in your marketing mix.

Facebook is a great platform for Corporate Sound, and you can find our Facebook page at www.facebook.com/corporatesound.