If you’ve got no customers, then you really have no business. And while in theory the art of acquiring customers may seem easy, in reality, Australian consumers are becoming more and more tight with their money, and want more from their transaction. So just what do you need to do as a business to inspire your customers to spend?
Price is no doubt an important factor, so too is quality, experience is also very important. Here are just a few ways to enhance your customer experience and inspire them to spend with you.
Deliver on your Promises
It is always best to over deliver than under, so if you make a claim, make sure you can live up to it. For instance, if you promise a client that you can finish a job by a certain time, then make sure you … even finishing it a couple of days earlier.
Take for instance The Block 2014, when Max and Karston lost the guest room challenge, all because one of their suppliers failed to deliver. Their cabinetmaker just didn’t turn up with the wardrobe they were promised, and they were left with a big empty gap in their room. Needless to say, they refused to use his services again. The cabinetmaker begged them for a second chance, but the damaged was already done. He didn’t deliver on his promise.
Go Above and Beyond
Customer service is just as important as all your marketing activity, hell, it plays a big part in our marketing. At Corporate Sound we try to go above and beyond, and we make it our business to be in constant contact with our customers to ensure they are getting what they want and need from our service. We follow up on productions, send reminders to customers and work with them to ensure they get the best script, voice artist and production for their audio advertisement.
But … Don’t go Overboard
It’s also important to go overboard, and contact your customers too much, to the point it is considered spammy. Make sure you have a happy medium, and ensure your customer service is at a level that is acceptable.
Get Feedback
Don’t be scared to talk to your customers and get feedback from them. They will tell you what you need to do in order for them to spend money with your business.
Educate your Staff
There is nothing worse than approaching a business and the staff aren’t up-to-date on the products and services they are selling. Or worse yet, they give you inaccurate information and you purchase based on an assumption, rather than truth. As a business owner, it is up to you to make sure there is adequate staff training and that they are educated about your offerings.
Every business needs to ensure they are at the forefront of providing a good service, failure to do so could result in loss of business, or the inability to acquire business in the first place. If you offer a good product or service, at a reasonable price with a great customer experience, then you are more likely to inspire your customers to come back and spend, and to also introduce friends and family through referrals to also come and spend with your business.
