Unless you have been living under a rock, you have probably seen one of the new old spice ads. They have a genuis creative team who took a once old stodgy product that most people used to associate with old men, and made it new and fresh and sexy again. How?

1. Think outside the box. If you asked me 3 years ago if I would recomend a young good looking man to be the face of Old Spice, I would have said no way. Their target audience used to be dads and senior citizens, but they were not afraid to think outside the box and reach out to a previously untapped target market. Make sure your not getting into a rut with your voice overs and audio productions, try to always add a fresh new element to your projects so you and your customers don't get bored.

2. Add human interest. People are attracted to things they can relate to. True that most people probably do not have washboard abs, but as the ad promises, you may not look like him but you can smell like him. Make sure that your commercials have an angle and a relatable side.

3. Don't be afraid to have a little fun. This one needs no explanation. These ads caught on so quickly and became so popular because they are well written and funny. Give your audio productions the edge by using quality writers and creative teams to develop your concept fully. Make sure to use professional voice artists to carry through your message.

Inspired yet? Don't forget that at Corporate Sound we have a very clever creative team who can write or contribute to your next project, and our voice talent and audio producers are the top quality you need to make your production stand out from the crowd.