Category Archives: Marketing
What Businesses can Learn from the Kardashians
Business Forward Kardashians You may hate them, despise them and can’t even bear to look at them, but there is definitely no denying that the Kardashian clan are a very astute business bunch. In 2010, they made $65 million dollars, … Continue reading
How to Set Up Google Places for your Business
If you are a business in this century, then you NEED to make sure you have some sort of online presence, and Google Places is your best chance of showing up high in the search for your local area. So … Continue reading
Top 5 Business Apps Online
If you have a business in this day and age, then it will pay off if you and your business is digital savvy. The digital revolution brings with it some handy little apps to help you manage your business. Below … Continue reading
Is It Worth Investing in a Corporate Video?
If you have been racking your brains on how you can really impress the next time you pitch to a potentially big client, or entice a promising employee; a corporate video may just be the piece of marketing material for … Continue reading
Seniors Marketing: Cashed Up Over 50s
The over 55’s are a largely untouched market segment in Australia; even though these brand savvy consumers are cashed up and looking to spoil themselves. So why are Australian businesses neglecting to target this share of Australia’s market? According to … Continue reading
Is Facebook for your Business?
You’d have to be living on Mars not to have noticed that social media, particularly Facebook, is a growing phenomenon; and businesses of all types are jumping on board. However, is the online world of social networking for every business? … Continue reading
The Launch of iTunes Radio
This morning Apple released the new iPhone; and with hundreds of people lined up outside each Apple store it is likely to set major sales records. In conjunction with this realise, Apple has also launched their new iTunes Radio. Businesses … Continue reading
Voice Overs for Television Commercials
Television commercials are a great branding platform, providing they are of good quality and can appeal to your customers. Finding the right voice artist to represent your brand can really make or break your campaign. Voice Overs is a Craft … Continue reading
Knowing who your Customers Are
Wouldn’t it be nice if you could start a company and the need or desire for your product or service was for everyone? In the real world however, not every single person is your customer, and whilst many businesses understand … Continue reading
Strategic Social Media Planning
Is your business on social media? We are afterall, in the digital age, where Gen X-ers and Y-ers are constantly glued to their smart phones and tablets, Baby Boomers are getting hang of this internet thang, and we are all … Continue reading
