Category Archives: Radio Commercials
Radio Sponsorship Packages
When it comes to radio advertising, there is a myriad of advertising packages available to you, choosing the right one for your brand will be pivotal to your overall radio advertising’s return on investment. Radio sponsorship packages are fast becoming … Continue reading
Offensive Radio Advertising
Is there a fine line between what is considered to be comedy and offensive advertising? Recently, Queensland car dealers, Llewellyn Holden had a radio commercial pulled from the air after it was found to be offensive. The advertisement, which featured … Continue reading
Australian Radio Advertising Statistics
Contrary to popular belief, radio advertising has steadily grown in popularity in the last decade. And while the figures aren’t explosive, the radio is still considered a popular medium for all ages. According to a report written by Traffic.com.au, in … Continue reading
Radio Advertising: 5 Great Pointers
Radio advertising can be an extremely effective way of promoting your brand; delivering your message to a large community in a consistent and repetitive manner. If you want the best from your audio advertising, then read our pointers on how … Continue reading
The Launch of iTunes Radio
This morning Apple released the new iPhone; and with hundreds of people lined up outside each Apple store it is likely to set major sales records. In conjunction with this realise, Apple has also launched their new iTunes Radio. Businesses … Continue reading
3 Tips for your Next Radio Campaign
Radio campaigns aren’t cheap. However, for many businesses it is an effective way to advertise their products and services. Radio is a great marketing channel, providing the campaign is executed properly. Obviously you will need to appeal to your customers … Continue reading
Australian Population Hits 23 Million
As of sometime last night, Australia's official population has hit 23 million people. This growth is aboce the average world growth of 1.1 percent, with Australia achieving 1.7 percent. This growth is more due to migration than actual births, with … Continue reading
