YouTube offers Australian businesses the opportunity to showcase their products and services to a much larger audience than ever before. YouTube has really opened the door for business and tech savvy individuals to showcase their offerings. Today Corporate Sound explores how YouTube can benefit your business.
Showcase your Products / Services
Through visual representation you can showcase your products and services in action. This is particularly good for businesses that don’t necessarily have contact with their customers. YouTube offers a means of mixing professional audio productions and visual presentation to illustrate how a product works or how a service is conducted, and it is done to a larger audience without having to spend a fortune on TV advertising.
It Saves you Bandwidth
Gone are the days of old when you would have to use up your bandwidth on your website to showcase your video and audio productions, today you simply upload it to your YouTube channel and start sharing your link. You can even embed it on your website without using your bandwidth and slowing down your website’s load time.
Provide Customers with Additional Value
For many businesses, YouTube is a platform for them to provide customers with additional value, such as demonstrations on how to use a product, or how to get the best out of a product. For instance, you might purchase a cooking devise and the company may have a YouTube video to show you different recipes. Likewise a company who produces curling wands may feature videos on how to do a certain hairstyle – effectively helping their customers get the best out of their products.
Company Culture
Using both professional visual and audio productions can help businesses to show their company’s culture, their brand’s personality; offering videos with staff interviews and more in-depth exploration of the business and where it started.
YouTube is simply an amazing phenomenon, and one that is unlikely to die any time soon. As the third largest search engine on the web, and also a fantastic tool to promote your brand with ease, it would be silly not to get involved!
Corporate Sound proudly produces professional audio productions for YouTube. Regardless of whether you have your own script and video footage, or if you would like us to prepare a script and provide some basic visual presentation to face your audio production, we certainly have the means and the know-how to get you active on this great social media network.
For more information about our professional voice recordings and audio productions, call us on 07 5551 0260.
Planning a television commercial campaign in your marketing mix, and thinking of outsourcing the audio production? Corporate Sound is one of Australia’s leading providers of quality voice recordings and audio productions and we can certainly produce the finishing touches for your next campaign.
So why choose us we hear you say? Well think of it this way. While you could get your commercial produced through the television station or a production studio, chances are they will outsource the audio themselves – we can work with you so there is no middleman.
Voice Artists
Additionally, we have a very large library of talented voice artists from all over the globe ready to bring your script to life. You can search through our database and choose the voice that best represents your brand, your culture.
Creative Copywriters
If you need our copywriters to help devise a script for your television commercial, we can certainly help. Though in most cases, this will more than likely have been done through your video production company. But just in case, we do have a very creative bunch in our offices, all of whom are trained scriptwriters.
Audio Engineers
We have a very capable and experienced team of audio engineers. In fact, that’s the two founders started off as audio engineers and have built this wonderful business to where it is today. They have produced thousands of audio productions, with many of them especially for television commercials.
Audio Formats
Corporate Sound can provide your production in any format you require, and we can render to op59 standards – which is the standard commonly required by most television stations.
We have a dedicated bunch here at Corporate Sound, and pride ourselves on being able to complete your project quickly and efficiently.
So if you are looking for an audio production that will stand out from the crowd and will provide that impressive finishing touch for your television commercial, please give our team a call today.
We have all witnessed the dramatic changes Google has made over the years, with the biggest (and possible most detrimental) with the Penguin and Panda updates, but Google has evolved into a true Internet super power and they are really unstoppable. Businesses around the globe rely on this search engine and Google is a huge source of income for them. Let’s take a look into the evolution of Google.
In the beginning, Google was simply a search engine, but today it has become so much more. With the integration of Google Documents, Google Plus and all the amazing Android Apps, Google is simple a wonder to individuals and businesses alike.
Google Navigation and Search
In 2007, Google developed the Google Navigation system – with added search features. Today we see a much more slick Google search menu with the ability to search news, images, blogs and shopping. They have also introduced the voice-based search system – allowing users to simply say what they are looking for, rather than having to type it out.
Google Plus users will also find their searches to be unique to match their previous interests and search history, with many of the search results based on previous searches, location and Google Plus activity.
Google AdWords
Google AdWords has also developed into an amazing advertising tool for businesses, and now you can set up campaigns based on location and keywords, that are time specific and specifically targeted to devise used.
For instance, if someone is searching a keyword related to you, and they are on a mobile phone and are just around the corner, you can actually have an advertisement saying, “Corporate Sound is around the corner in Nerang. Drop by and get your professional audio production today.”
They even offer a remarketing tool, using cookies they can track users, and with Google AdWords, you can market your product to those customers who have already been to your site when they are looking at other sites. So say for instance we had a customer looking at audio productions for radio commercials, and they are now on another site which features Google AdSense, then we could effectively have a graphic advertisement enticing that visitor to come back and sign up for their radio commercial.
Google Plus
Google Plus is Google’s social media network, and is now well integrate in to the search system. As we all know, Google loves content, and now with Google Plus you can set up Google Author, whereby your picture comes up next to searches where you have written the content.
All in all, Google is advancing each and every day, and they are the kings of keeping us all on our toes. Google is also the inventor of Google sunglass – a smart fashion item that integrates maps, messaging and apps while the user is on the go. Google is constantly changing the way we think and see the world, and for businesses, they are changing the way we market our products and services.
Just when we thought it was impossible for the smart phone to get any smarter, we find amazing apps like the T-Box remote control. Not only is it super convenient when you the real remote is not working, or worse still, not close by, but it is a great source of entertainment. I downloaded without my partner knowing, and I had a great laugh when he was trying to watch a show and I kept changing the channel from my phone. He had no clue whatsoever. I was in hysterics.
And it doesn’t stop there! There are seriously apps and widgets for everything, from budgeting to maps, to shopping lists, to-do lists and photo editors. And there is a whole lot more to come.
In fact, if Google has its way, your smart phone will also convert to your e-wallet. The search engine giant is currently working with Citi MasterCard to create a system of mobile payments – and if all works out, it won’t take the other financial institutions long to jump on board.
Real Estate agents have developed applications for buyers to snap the house they are looking at and get a brief overview of the history of that home and value of the property and area.
Seriously, if you are a business, now is the time to really make your mark with a seriously smart app for Smart Phones. It seems as they get better, us mere mortals are going to become so much more reliant on them, and if you don’t have some kind of presence in this world of modern technology, then chances are you could effectively lose to those that do.
A professional scripted, voiced and produced audio production can really help to enhance the functionality of your app, and is a great feature to help guide your customers. Corporate Sound can provide audio productions in a number of formats so you can use them in your apps.
For instance, we had a client who wanted audio production for an app in which he created as a tour guide for their property. And it has worked wonders for him.
So if you are thinking of flying high to the digital sky and want to make a really impressive app and need some audio inspiration, then please contact the team at Corporate Sound on 07 5551 0260.
Finding the right candidate for any position is a daunting task, and in today’s climate one you want to get right. The interview is the second interrogation stage and is the part of the recruitment process that will give you the best indication as to whether the candidate is right for the job, and a perfect fit for your company culture. Here are the top 3 Questions we recommend you ask.
Why are you leaving your current position?
This question alone will give you so much insight into the person you are interviewing, and should give you an indication of their values and future career goals. Maybe there wasn’t enough room for growth in the position, maybe too much. Maybe they wanted more responsibility, maybe not so much.
This question can really give you an indication of what the candidate is like … of course they aren’t going to tell you anything negative about themselves, but you should be able to tell by their body language and the way they answer the questions, what their motivations were for leaving.
What do you love about your current position?
This one usually catches interviewees off guard, and can help you determine if they really know their stuff. Every business wants to employee passionate people, and people who are passionate know their stuff. By delving into this question, you will ultimately be able to see what makes this potential employee tick, and if it matches the job description that is up for offer.
Furthermore, people are usually passionate about things they are good at. So they will highlight areas where their strengths lie and ultimate divulge the areas they will dedicate much of their energy.
How can your skills benefit my business?
This is an oldie, but certainly a goodie. This one question will assess whether or not the candidate has done their research on your business. The candidate that has looked into your business is one that probably really wants the job.
Think of it as a way for the candidate to pitch ‘their brand’ to your business. This one question allows them to sell their skills and knowledge to you.
Employing staff is pivotal to every Australian business. High staff turnover costs businesses a fortune – so employing good staff and retaining them should be of the highest priority for senior management.
Keeping and retain staff is also a key element required by every business to ensure maximum results from your staff.
We take our recruitment process very seriously at Corporate Sound and if you are looking at a career in audio engineering, voiceovers or creative copywriting, then we would love to hear from you.
Apart from being an extremely important marketing portal for your business, telephone messages on hold supplied by Corporate Sound can also save you hundreds of dollars in fees. That’s right, the likes of the Australasian Performing Rights Association (APRA) and the Phonographic Performance Company of Australia (PPCA) are well within their rights to charge businesses for playing commercial radio and music tracks on their telephone lines.
If you are playing protected sound recordings, then you could be hit with charges of up to:
These prices are subject to change, and are more than likely to increase on an annual basis.
Corporate Sound – On Hold Messaging Systems
By purchasing an outright telephone message on hold program from Corporate Sound, you can safely cut out the above mentioned fees, and only have to worry about paying for a service devoted to promoting your business and its products and services. Corporate Sound are registered with APRA and the PPCA and all of our productions are safely within their guidelines, so you don’t have to worry about ever receiving a bill from them.
Customised Telephone Messages On Hold vs. Radio
Apart from the enormous fees for playing radio to your callers on hold, you are also at risk of advertising your customers. Imagine … your competitors have a radio campaign playing on the radio station you play to your callers on hold; chances are you won’t even know about it until it is too late, as you are probably too busy focusing on your business rather than what is being played to your callers. Worse still, you could be playing completely inappropriate music to your callers.
With customized telephone messages on hold, you have complete control over what messages and music is played to your callers – and with Corporate Sound’s message on hold programs you pay an outright fee, so once you’ve paid for your product, you don’t pay anything else … unless you want to update your messages, and we will do that for a very competitive rate anyway.
Your phone time with your callers is invaluable; so make the most of it, and educate and entertain them with professional produced audio and music productions for your on hold system.
Call the telephone on hold specialists today at Corporate Sound.
If you have a business in this day and age, then it will pay off if you and your business is digital savvy. The digital revolution brings with it some handy little apps to help you manage your business. Below is a list of the team from Corporate Sound’s top 5 business apps online today.
Drop Box
If you like to capture lots of photographs of your products, office or even photographs or videos for promotional use, then Dropbox is a great application to have on your phone. Drop Box is a storage solution, that as soon as you take a photograph or a video on your phone, it backs them up and saves them in the clouds – so if you lose your phone, you won’t lose your photographs. You can also set up drop box on your PC, laptop and tablet. Drop Box gives you 2GB of free space, and then you pay for additional storage. Well worth it, if keeping a back up is important to you.
MyBiz Plan
If you are starting a new business in Australia, then you will most certainly want to make sure you have a business plan. The Australian government has designed a free interactive app that guides you through planning a strategy – ultimately, devising a structured plan for your business.
Office Mobile
If you are like every other business in the country, then chances are you are using Office Suites on your computers. Imagine having them on your phone as well! Office Mobile makes this possible, and you will be able to open and edit office documents, and save and sync documents in the Cloud. This is not a free app, but most certainly worth it, if you like working on the go.
GoTo Meetings
If your business requires you to attend many meetings, then GoTo Meetings allows you to set up a meeting no matter where you are. If your phone has a camera and a screen, then you can join any web conference or webinar from your phone. Best of all, you can upload your office documents such as Excel, Word and PowerPoint during your presentations.
Google Maps
If you do a lot of travel for your business, then Google Maps will help you find away. Regardless of whether you are a business or not, you should have Google Maps on your phone. Google Maps is a GPS based map guide, and all you simply need to do is put the address of where you want to go, and Google Maps will get you there.
The world is a totally different place today, and with digital media we have so many ways to simplify the way we live. There are some really great apps out there that can help manage your business, so start searching and simplify your life.
At Corporate Sound we love change, hell look at audio advertising, once upon a time you would only hear audio advertisement on the radio and television – nowadays, it is distributed online, by CD, in-store and on your telephone lines. So if you want to get the most out of your audio advertising, give us a call today.
Radio advertising can be an extremely effective way of promoting your brand; delivering your message to a large community in a consistent and repetitive manner. If you want the best from your audio advertising, then read our pointers on how to create a successful radio campaign.
Tip 1: Have a Strong Start
First impressions last. And this also rings true with your audio advertisement – it is within your first 5 seconds that you will really capture the attention of your listener. The first line of your radio script should really pack a punch and grab your listener’s attention. Ask a question that is relevant to your offering and that will appeal to your potential customers, or deliver a powerful quote are just two of the ways you can capture their attention.
Tip 2: Simplicity is the Word
You have 30 seconds to really get your message across! Too much information can overwhelm your listeners, too little will help them dismiss your advertisement and trying to be too clever can confuse them. Use your 30 seconds wisely, and make sure you get straight to the point and pass on the information you NEED your customers to hear; and don’t forget to include information they will want to hear and give them a call to action (a reason to call you).
Tip 3: Professionally Produced Audio Production
A professionally produced audio production will stand out for all the right reasons. Amateur recordings, sound just that – amateur, and will often lose the listeners attentions. A professional audio production agency has the correct facilities to ensure your audio production will be of extremely high quality. They will have the right equipment to clearly record a professional voice artist, who by the way understands how to effectively deliver a script, eliminate background noise and add appropriate sound effects and royalty free background music.
Tip 4 – Choose your Voice Artist Wisely
It’s important to choose a voice artist that will suit your particular businesses image. A powerful delivery and a unique voice will ensure that your radio commercial captivates your audience. Avoid the mistake of using a voice artist that has been overused. Emotion can be critical for credibility. Keep the script simple and ensure that the voice artist doesn’t sound too rushed.
Tip 5: Get the Right Placements
It’s important to correctly place your advertisements. Timing can make all the difference, there is no point having a finely tuned message that is guaranteed to pack a punch, and have it in the wrong time slot. Peak times on radio may not necessarily be the most effective time for your business to advertise. Ask your customers for their opinions about what times they tune into the radio and also which radio stations they listen to. You many need to advertise on a few different stations to capture a wider audience. Don’t be afraid to ask for bonus fill with the radio station, more airtime can mean more business for you.
Video tutorials are not a new tool; however, with the Internet businesses now have an opportunity to educate customers and staff about their product at a simple click of the button. Video tutorials are simply a great way to provide instructions on how to use a product, explain to customers about a service and to inform all your stakeholders about your business.
Advantages of Investing in a Video Tutorial
Viewer can Watch in their Own Time
Australians are on the go all the time, and in this day and age, they are used to getting information when and where they want it. An online video tutorial means that they can do exactly this, and click on the link to view your video in their own time – and watch it as many times as they need and want.
Great for Learning
An online video tutorial is a great learning platform as you are offering informative product material to all stakeholders. A video is further advantageous as the viewer can watch it again and again until the have a total understanding of your product / service offering.
Capture’s the Audiences Attention
With a mixture of professional audio and visuals, you are more likely to grab a 100% of your audiences’ attention.
Visual Demonstration
Video tutorials is effectively an opportunity for your business to provide your customers with a visual presentation of how to use a product, how to conduct a service, do a job and so forth.
Connecting with Emotion
Video uses both a professional audio production and visual presentation, which gives you more opportunity to connect with your viewer’s emotion. For instance, if you are educating staff on how to conduct a certain job, you could create the script so that the narrator or host is talking to the employee, explaining the complexities of the role, and get them to relate to them on a more personal level.
Video tutorials are an effective means for businesses to share their knowledge, both internally and externally, and can be distributed through a number of channels in a much faster manner then ever before.
Corporate Sound provide the professional audio productions you hear on many of the video tutorials you hear online in Australia, and can also sync voices and production music with your video production. We would be more than happy to work with you to create a compelling audio presentation for your video tutorial. Call us today.
The year that is and soon to be ‘was 2013” brought us a wide range of movie spectacular (and some duds); and if the figures for the Australian box office is anything to go by, Australians choice of genre is varied with a mixture of super hero, drama, romance, fantasy and action all making an appearance in the top 5 grossing films in the Australian film box office for 2013.
The Best Performer: Iron Man 3
Prequels and squeals don’t usually rate so well, but it Iron Man 3 defied the statics and was rated as Australia’s most successful film for 2013, brining in a staggering $39million. Maybe it’s the rush of all the action, or merely Robery Downey Jr’s charisma that has Australians coming back for more, either way the movie was a big hit downunder and obviously had more punch than Superman or Thor.
Second Place: The Hunger Games: Catching Fire
Coming in at second place, and bringing in $36 million was the sequel to Hunger Games; Hunger Games Catching Fire. If you had your nose stuck in these books, then you will be pleasantly surprised with this movie recreation, and it appears so to is the rest of Australia.
Third Place: Despicable Me 2
Not trailing too far behind the Hunger Games is another sequel, this time an animation Dispicable Me 2, which brought in $35.5 million to the Australian Box Office. Full of humour and eye popping fun, it is easy to see why this film rated so well with the Aussies.
Quite astonishing really that the top 3 are all sequels and faired extremely well in the box office. Coming in fourth place was the Life of Pi, followed by Baz Luhrmann’s The Great Gatsby.
If you are a movie buff like me, then you will be excited to see what 2014 brings, with various great movies set to hit our screens in the New Year, watch this spot for next year’s review of the top performing films.
Here’s to a great 2013, and an even better 2014.
Corporate Sound is a professional Australian audio production company, based on the Gold Coast how produce high quality audio sound for the Australian film industry. Call us today for more information.
YouTube offers Australian businesses the opportunity to showcase their products and services to a much larger audience than ever before. YouTube has really opened the door for business and tech savvy individuals to showcase their offerings. Today Corporate Sound explores how YouTube can benefit your business.
Planning a 
We have all witnessed the dramatic changes Google has made over the years, with the biggest (and possible most detrimental) with the Penguin and Panda updates, but Google has evolved into a true Internet super power and they are really unstoppable. Businesses around the globe rely on this search engine and Google is a huge source of income for them. Let’s take a look into the evolution of Google.
Just when we thought it was impossible for the smart phone to get any smarter, we find amazing apps like the T-Box remote control. Not only is it super convenient when you the real remote is not working, or worse still, not close by, but it is a great source of entertainment. I downloaded without my partner knowing, and I had a great laugh when he was trying to watch a show and I kept changing the channel from my phone. He had no clue whatsoever. I was in hysterics.
Finding the right candidate for any position is a daunting task, and in today’s climate one you want to get right. The interview is the second interrogation stage and is the part of the recruitment process that will give you the best indication as to whether the candidate is right for the job, and a perfect fit for your company culture. Here are the top 3 Questions we recommend you ask.
