Contrary to popular belief, radio advertising has steadily grown in popularity in the last decade. And while the figures aren’t explosive, the radio is still considered a popular medium for all ages.

According to a report written by Traffic.com.au, in 2012 the average Australian listens to the radio at least 16 hours per week, with 48% of it be consumed in their own home. That is a staggering amount of radio being consumed by Australians each year. Which leads us to believe, that there is still huge potential in this arena. We certainly see on a day-to-day basis.

But the key to radio advertising is consistency and receptiveness. Unfortunately, (and this goes with most marketing campaigns) you can’t expect to run a single campaign and expect your phone to explode with enquiry – you need to be consistent and have a planned schedule for your radio commercials. For the best return, you would need you campaign to run over a considerable timeframe.

According to Traffic, the report they were referring to, indicated that radio listeners are 6 times more likely to visit the advertisers website, with 78% of them doing so within 24-hours of hearing the commercial.

However, you need to look into those statistics, and of the 16-hours we listen to the radio each week, how often are we actually ‘listening’? That’s why it is so important to ensure you have professional and effective audio productions produced, preferably by an experienced audio production company.

It is also imperative you have a good media agency or representative working for you, to help you devise and effective radio schedule that will work for you, not just cost you.

Again, the team at Corporate Sound cannot stress enough, consistency and repetitive is key in order to get the best return on your investment.

For more information about our super professional and engaging audio productions for radio commercials, please contact the experienced team at Corporate Sound on 07 5551 0260.