Television commercials are a great branding platform, providing they are of good quality and can appeal to your customers. Finding the right voice artist to represent your brand can really make or break your campaign.

Voice Overs is a Craft

Through the tone and pace of their voices, voice artists create a feel for your television commercial, and it is this audio that can often capture the attention of your listeners. A voice artist has between 15 and 30 seconds to share your story, and it really is a craft in itself to be able to do this effectively. Most voice artists have had years of training, and many are actors who have learnt the art of evoking emotion.

Choosing the Right Voice Artist

Depending on what your brand is all about, the culture of your company and the message you are trying to convey, you really need to choose voice artists that suits. It also depends on the script, and whilst it may be appealing to utilise the services of television station’s popular voice artists, sometimes it really is beneficial to select a unique voice artist who will represent your brand, and help your television commercial stand out from the rest.

A Voice to Compliment the Visual

It is important that you strategically team the voice with the visuals. All too often you see television commercials that are boring or confusing, purely because the wrong voice was chosen. There are thousands of talented voice artists in Australia, and television advertising is expensive, so make sure your audio reaches out to your audience and do your research and find the right voice talent for your audio.

Corporate Sound is one of Australia’s leading audio production agencies, and we have a large library of local and international voice artists for you to choose from. Plus, we have a team of creative copywriters and experienced audio engineers working to produce compelling audio productions for television, radio, corporate presentations and telephone message on hold programs.