If you have been racking your brains on how you can really impress the next time you pitch to a potentially big client, or entice a promising employee; a corporate video may just be the piece of marketing material for you. Corporate videos are a great way to showcase your business and educate all stakeholders about your company’s vision and direction.
Best of all, a corporate video can be used for multiple purposes: to use as part of a pitch to acquire new clients, induction videos to educate new employees, motivational video to inspire existing employees, marketing material to showcase at a tradeshow or on your website. Seriously, you will most definitely get a good return on your investment.
It is advisable to allocate money toward this project and get a professional production company to produce your corporate video. Don’t be scared to have fun with this project and let some of your company’s culture shine through in your production.
Be sure though to have a strategy in place, and know what your objectives are. It is easy to become so overwhelmed with your production, and lose focus on what message you are really trying to get out there. Be true to your business, and don’t be lead to do what isn’t right for your brand.
And a professional corporate video wouldn’t sound so professional with an amateur audio production, so make sure you get a professional audio production to really finish off your corporate video – after all it is a representation of your brand. A professional audio production will feature an experienced voice artist who will clearly voice your message and qualified audio engineers who will use music to suit your footage will professionally mix it.
Corporate Sound just so happens to be the choice for many Australian video production companies to source their audio productions. Call us today for more details on how we can help your corporate video really make a powerful impression.
 Website Audio was once a big no-no. In the past, an audio production could take up a significant amount of bandwidth making a website slower; most annoyingly though, many websites incorporated the auto-play feature. So when a visitor would visit a page, the audio would automatically start playing – not great for those surfing the web at work or in a quiet place.
However, in modern days, website audio can be quite an effective way to draw your customers in, providing you do it correctly. Audio shouldn’t take up too much bandwidth, and if you get a professional production, your production company should provide you an audio advertisement in a format that is appropriate, in a size that fits (so to speak).
And whilst we are not huge fans of auto-play website audio, we don’t necessarily think it is wrong for every website – just most. Obviously, if you are a company like ours, or a musician for instance, then it makes sense to have audio playing in order to sell your product, and providing your audio is set up in a way your visitors can pause or turn down, then there really is nothing wrong with having an auto-play set up.
For most businesses however, we would recommend giving your customers the option as to whether or not they want to listen to your website audio. With the use of some good graphics and compelling copy, you should get them clicking on the play button 95% of the time anyway.
That is the key to successful website audio: promoting the fact that you have an audio production on your website with graphics and copy and then giving your customers control over the audio (turning it up, pressing pause, rewinding etc).
Think about it, YouTube is one of the most popular websites online. Instagram has now introduced video uploads – and in most cases, video comes with audio. People are not only watching but they are listening … do you have message worth talking about?
Contact Corporate Sound today and ask how we can help you with fascinating website audio that will educate your website visitors about your products and services.
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 Too many companies these days are trying to save a buck and are voicing and producing their own audio productions. Unfortunately, these amateur audio productions really stand out – and not for the right reasons. Below our team at Corporate Sound have identified the top 3 reasons why you need to invest in a professional voiceover artist and audio production.
1. Better Narration
A professional voiceover artist will inevitably have been taught the art of narration. This involves more than just reading a script, but to they know how to speak in the correct dialect and they know when to pause and to emphasis a word; basically they know how to create emotion and to properly deliver your message in the appropriate context.
Whether we like to admit it or not, the majority of us mere mortals sound funny when our voice is recorded. If you don’t like listening to your recorded voice, what makes you think others will?
2. Professional Equipment
A professional production company will have a state of the art recording studio, with the latest in recording and editing equipment. Essentially, this means that the only the noise that is meant to be picked up will be, and not life moving around you in the background. Good microphones will enhance the voice recordings, editing equipment allow for much better editing (eliminating awkward pauses, breaths and mouth noises) and most production companies will have access to a large library of music beds and sound effects that will enhance the quality and effectiveness of the audio production.
3. Inexpensive Audio Marketing Solution
I guess many companies opt to produce their own audio production, as they believe that a professional one will cost a fortune. Corporate Sound offer a top quality service, and deliver fascinating audio productions at very competitive prices. A lot cheaper than wasting your own time (think of your hourly rate to voice and produce) and with Corporate Sound you will get an amazing professional quality production in a format that works for you.
Make a lasting impression and invest in a professional audio production today. Simply call us on 07 5551 0260.
 In this big bad world there are an abundance of businesses trying to grab the attention of Australian consumers through a number of channels – radio, television, in-store and online. Corporate Sound uses audio to make an impact – that’s why we are known as the Audio Marketing Solution Providers.
That’s right, we can help with a range of audio productions to draw your customers in. Below are our main services, but if you’re in need of an audio production for another use, we’re pretty sure we can help!
Telephone Messages On Hold
Corporate Sound is a leading provider of quality telephone message on hold programs for businesses throughout the country. Our experienced team will help identify marketable points about your company, and then write and voice a compelling script and mix it with music and sound-effects to play to your callers while they wait on hold. On hold messages are an inexpensive, yet extremely effective marketing and customer service tool that plays to customers who already have a vested interest in your company.
In-store Music and Messaging
If you are a retail outlet, pub, bar or tavern, or you have a waiting room that plays music, then consider one of our in-store music and messaging programs. With a large list of music tracks to select (and we have a range of genres sure to suit) combined with messages about your business, your brand, your will effectively have a staff member spruiking your products and services all day long – without being too confronting.
Radio Commercials
The majority of our staff members have worked in the radio industry for many years, and we are more than capable of producing a compelling radio commercial for your business. We also provide a quick turnaround times – and very competitive prices.
Corporate Presentations
Want to keep your audience interested? Incorporate some audio into your next presentation. Using different voice, music and sound effects will inevitably ignite the senses, make your presentation more interesting, and call us today.
Our team here at Corporate Sound are the experts when it comes to audio; let us help you make a lasting impression. Call us today on 07 5551 0260.
 The over 55’s are a largely untouched market segment in Australia; even though these brand savvy consumers are cashed up and looking to spoil themselves. So why are Australian businesses neglecting to target this share of Australia’s market?
According to an article published on Marketing Magazine “7.3 million and cashed up – but nobody’s marketing to them” – by Suzie Banks, it seems marketers don’t know how to talk to them.
And how can we not? The baby boomers and pre-baby boomers make up over a quarter of the Australian population! These guys have paid off their mortgages, have savings in the bank and are looking to spend their children’s inheritance.
The over 50’s are much more savvy than we give them credit for. So while we can assume many of them still tap into radio; read the newspaper in its entirety and the only ones who potentially still use the Yellow Pages books, these guys are also online – so be quite creative with your marketing strategy, there are a number of channels to add to your marketing mix.
Does your business have a product and service that can be targeted specifically to this age group? If so, how do you market to the over 50’s and what is the response rate like?
Corporate Sound works with many businesses throughout Australia who actively target the over 50’s, but considering how attractive this market is, Australian businesses are still more inclined to target Gen Ys and Xers. As an audio production company, we see many businesses targeting Australian seniors through radio advertising, but less so, through their telephone lines or in store marketing campaigns.
In our view, there is ample opportunity to target Australian seniors – do you have what it takes to get your share of this market?
Voice, dialogue, music and sound effects are effective in the aid of educating staff, pupils and customers, so it’s no wonder that many businesses are now investing in quality audio productions for their e-learning initiatives.
This growing phenomenon has proven to be quite effective in teaching your audience online. Resulting in the ability to communicate to a much larger audience 24-7, and studies have proven that people are more inclined to process information through audio than just reading alone.
Audio can really inspire your audience, as you can use tone, music and sound effects to really emphasis the message. You can also be quite repetitive with audio without being mundane, unlike with text alone.
e-Learning with audio will definitely make an impact providing the audio production is of good quality – with a professional voice recording. Why? We hear you ask. Professional voice actors are trained in the pronunciation of words and pausing and emphasising for effect. Voice artists can help to evoke emotion, and people tend to learn through their emotions or by relating back to their emotions.
WE have a team dedicated to providing quality audio productions specifically for e-learning applications. Our talented voice artists will bring your script alive, and our audio engineers will mix music and sound effects to make a memorable and educating audio production for your e-learning material.
 Ever called what you thought to be a professional organisation, only to get a telephone voice message that had loud noise in the background, and a message that didn’t quite make sense? How did you then perceive that company and staff member? Probably not good hey? When you’re paying a fortune to get your phone lines to ring, it makes sense to invest a little time into ensuring your staff are keeping their voice messages professional.
Seriously, it only takes five minutes to record a voice message. Make sure you reiterate to your staff the importance of keeping their voice messages up-to-date. At the end of the day, it will make both you and your staff sound much more professional and organised.
Seriously, it’s so frustrating trying to call someone, then being greeted with a voice message that doesn’t belong to them, or a message saying they are on leave and will be back on such a date – and that date was a week before you called. When staff are allocated a new desk, the first thing they do is up-date their voice message. And the same when they return from leave.
It is also really frustrating when you are trying to get in contact with someone, and they refuse to return your call. If your voice message insinuates that you will call back, make sure you do. If you get a lot of calls for advertising (this is a great example), leave a quick message asking the caller to email a proposal to you and you will get back to them if you are interested.
It is also really important that you get staff to state the name of the company and their name on their voice message, so that the caller can be sure that they have reached the right place.
It’s simple things like this that can really make an improvement and make you and your staff appear so much more professional.
Corporate Sound is a dedicated and professional audio production company, and if you are looking for the ultimate in professional voice messages, we can certainly do up a production for you. For more information about audio productions, voice overs and telephone message on hold productions, please call us on 07 5551 0260.
 You’d have to be living on Mars not to have noticed that social media, particularly Facebook, is a growing phenomenon; and businesses of all types are jumping on board. However, is the online world of social networking for every business?
The idea of Facebook is extremely appealing, however, Facebook (just like any other channel) takes a whole lot of planning, strategy and time; and often it doesn’t reap all the rewards like other marketing channels do. Facebook also opens up many other doors, and whilst it is a fantastic marketing research tool for many businesses, it can prove a real headache for others. So is Facebook for your business?
The answer to this question is yes … providing you have the time to invest in devising a strategy, executing it and then monitoring it. Engagement is also extremely important in the world of social media, and if you don’t have the time or the know how to do this effectively, then it is highly unlikely that your Facebook campaign will succeed.
A half-hearted effort to execute a social media marketing campaign can do your brand harm. So too can a Facebook page with little or no fans, or worse, a Facebook page that has been abandoned, filled with spam, unanswered questions and worse still, complaints and negative feedback.
Basically what we are trying to say is … if you are willing to put in the time to really plan, strategise and execute your Facebook marketing campaign, then it can really do your business wonders – providing your core target market can be found on Facebook. Do your research first, and understand this new marketing medium before putting it in your marketing mix.
Facebook is a great platform for Corporate Sound, and you can find our Facebook page at www.facebook.com/corporatesound.
 How many times have you called a business and been really disappointed by the way you are spoken to over the phone? When talking over the telephone, you are really only relying on the tone of your voice and the content of your conversation to make an impression.
Your customers can’t see your facial expressions, so your conversation can easily to misinterpreted. Believe it or not, there is corporate telephone etiquette. And as we are the telephone message on hold specialist, we thought we compile this list of tips.
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Answer the phone politely and professionally. “Welcome to Corporate Sound, you’re speaking with Joshua – how can I help you?”
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Try and answer the phone with a smile. Though your customers won’t see it, it will shine through in your voice.
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Don’t engage in any arguments with a customer. Get as much information as you possibly can, and try and fix the problem to the best of your ability.
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If placing a caller on hold, ask for their permission first.
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Try not to keep your callers on hold for longer than 1.5 minutes – and make sure you have a professional music and message on hold production to keep them entertained.
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Never call a client (unless you’ve told them you will) before 8am or after 9pm – it’s just bad manners.
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Always call a customer back at the time you have promised. If no time has been discussed, call them back promptly.
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Let your customer talk. Take the time to listen and don’t interrupt them.
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Do not eat or drink while you are talking on the telephone.
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Unless it is to do with the customer, do not play on your computer whilst in the middle of a telephone conversation.
The respect that you show a customer in person should also be shown over the phone. Your customers will judge you based on the experience they receive through this communication channel, so ensure you and your staff are polite and help to all of your customers on the telephone.
Need your audio advertisement to go global? Or do you simply need it translated into another language for maybe an international division to your organisation? Well then you will be happy to know, Corporate Sound offer a full translation service, and not only can we convert your script into the required language, but we also have a long list of professional voice artists located throughout the world, and in most cases, we will have one that can read your dialogue.
From Chinese, Japanese, Korean, Thai, Hindi, Arabic, Spanish, Turkish, Greek and Swedish (just to name a few, Corporate Sound has a multilingual library of talented voice artists, meaning that your presentation, education DVD, corporate pitch or radio commercial can be produced to suit your audience.
The very capable team at Corporate Sound will also ensure that your dialogue is accurately translated so you can be rest assured that the right message is being relayed both locally and internationally should you intend it to.
This is just one way the team at The Media Group can help you launch your audio advertisements globally.
For more information about Corporate Sound’s translation service, please contact our team of audio production specialists on 07 5551 0260, or visit our website at www.corporatesound.com.au.
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