 Did you know Corporate Sound is home to 6 state-of-the-art recording studios? Our facilities are of the highest standard and have been custom built by our audio engineers; designed with sound proof walls and featuring the latest recording equipment and software in order to produce the most professional audio recordings for your next corporate project.
Your audio advertisements, whether they be for radio, television or for a corporate presentation or induction video is a representation of your company, and we understand that you want to make a lasting impact.
IF professionalism is important to you, then you will probably also be interested in our recording studio hire. Not only will you get full use of our recording studios, but you will get full use of one of our expert engineers who will help produce your production. We have a large library of voiceover talent should your require the services of a professional voice actor, of if you’re feeling game, we are more than happy to direct you with your narration.
Our producers and engineers have all worked in the Australian broadcast industry for many years, and they have the expertise to guide your through your session and help you produce an audio production you can be proud of.
Call us today and ask about hiring our recording studios for your next audio production. Contact us today on 07 5551 0260.
 This morning Apple released the new iPhone; and with hundreds of people lined up outside each Apple store it is likely to set major sales records. In conjunction with this realise, Apple has also launched their new iTunes Radio.
Businesses think of the potential for your audio advertising.
As it is part of iTunes and iOS, iTunes Radio will be part of a worldwide software update, and will now be available on millions of phones and iPads throughout the world.
This simple interface is user friendly, and all users will need to do is search for the artist or song title of their choice and select, iTunes Radio will then use the compiled music and select tunes that are the same genre and create a personalised radio station for the user.
And with a library of a reported 27 million songs, iTunes definitely has the competitive advantage.
Like every other radio station, the personalised iTunes Radio will feature advertisements every 15 minutes, giving businesses the chance to leverage off iTunes’ ability to reach their millions upon millions of users. Though we doubt advertising through this channel will be cheap.
Think of the possibilities if iTunes does offer audio advertising opportunities. Based on music selection, businesses will easily be able to better identify their target demographics and execute a much more targeted campaign.
iTunes is just one of the worldwide platforms that is revolutionising audio advertising. There is so much potential, a much larger reach and more creative ways than ever before to really capture your audiences attention.
Corporate Sound is an Australian leader in the production of high quality audio productions for commercial use. For a quality audio production, contact the Corporate Sound team today.
 Radio campaigns aren’t cheap. However, for many businesses it is an effective way to advertise their products and services. Radio is a great marketing channel, providing the campaign is executed properly. Obviously you will need to appeal to your customers and capture their attention, but there are a few other factors you really should consider. The team at Corporate Sound thought we would put together our top 3 tips on how to get the most from your radio commercial.
1. Professional Audio Production
Wouldn’t be nice if we were all professional voice artists and audio engineers. However, the reality is that we are not – just as we aren’t doctors or dentists or lawyers. If you want to really make an impression and sound like a professional organisation, then please make sure you invest in a professional audio production. This is definitely one area you do not want to skimp on.
2. Call to Action
Tell your customers exactly what you want them to do – be it call you, come to you or email you. Give them an incentive to do this; it might be a discount, an added extra or a deal they just can’t refuse. By putting urgency into your message, you’ll hopefully get a better reaction to your campaign.
3 Be Consistent
Consistency is key and we can’t stress this enough! When booking your campaign with your radio station or media agency, make sure they get you a timeslot that is aligned with your customer base, and make sure you have frequency. And we don’t necessarily mean playing your radio commercial over and over throughout the day; it might be that you just play it at the same time every day for a 6-month period. Just be consistent with your radio campaign and be patient.
Radio is a truly remarkable channel, and you will have a large audience that is passively listening to what you are putting out. Keep your message simple. Keep it clear. And make sure you don’t get lost among the other advertisements also seeking attention.
Corporate Sound specialise in audio productions for radio commercials. We can assist with script writing, voice-overs and audio engineering, and our team have an abundance of experience within the broadcast industry. Call us today and let us help you take your radio campaign to the next level.
Can you believe it is that time again? At the last election, Julia Gillard won a second term; only just beating opposition leader Tony Abbot (Liberal National Coalition) after labour formed a minority government with the support of three MPs and one Australian Greens MP. This election however, will be vastly different, now that Kevin Rudd is back in leadership, after kicking out Gillard who initially kicked out Rudd … can you keep.
This election certainly has given Australia something to think about; so many varying factors that will definitely reside in many thoughts over the coming days.
Do we vote for a government who has changed leaders more times than we change underwear? Though, a government that has a much more articulate leader, who is more equipped at public speaking than his opponent. The Labour party also has strong policies for environment, health, welfare and education, not to mention, they offer the better alternative for our National Broadband Network – but can we really afford it? In fact, can we really afford to continue spending like the Labour party has done? $30 billion deficit anyone.
The Liberal National party on the other hand, represents change and a chance to see how our country will evolve under a new leadership. The Liberals have historically bought the country into surplus, whilst the Labour party is renowned for getting us into debt.
Either way, this election will impact on Australia’s future, your future. Make sure you take the time to vote this Saturday. Have your say, because at the end of the day, the party that gets in will effectively impact you in the long run.
Corporate Sound has been keeping an eye on the campaigns of both the big parties, and we will be eagerly awaiting the final results. How will your business be affected by our future government?
 In today’s world, we have access to the Internet 24/7. On our phones, TV, Ipads and desktops – you can access a world of information at your fingertips. Anybody who is any body is online, and if you are a business wanting to compete in this over saturated world of commercialism, then you too must have some sort of presence online.
Wouldn’t it be nice to just simply create a website and a Facebook business page and be inundated with inquiry from online traffic. Unfortunately it doesn’t work that way – and just like you would your business, you need to work hard in order to get your website high in the Google rankings, otherwise how else are your online customers going to find you.
Search Engine Optimisation is a specialised industry in itself, and with Google’s constant changes to their algorithms it is imperative you stay on the ball to ensure you get a top ranking position. Whilst the team at Corporate Sound are specialists in audio productions, we thought we would also share our knowledge on SEO and how you can best optimise your website for Google.
1. On Page Optimisation
On page optimisation is a crucial element to your search engine optimisation efforts. Not only do you need a great website that is easy to navigate and contains an abundance of valuable information for your customers, but Google aims to only rank those websites offering informative and relevant information. Google determines what your website is about through:
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Title tags
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Page Headings
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Unique Meta Descriptions
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Keywords / density
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Images (with Alt Tags)
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Internal Linking
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Sitemaps
2. Clean Websites
Google loves a website that is easy to read / navigate and that loads quickly. Therefore slow loading sites or sites with lots of flash will be penalised by Google. Also your customers will get frustrated with a slow loading website that is hard to navigate and will more likely jump from your page to your competitors.
3. Good Backlinks from Relevant Websites
In the past it used to be a popularity contest based on how many backlinks you had to your website – regardless of where they came from (providing they weren’t from bad websites eg: porn sites and so forth). Since the Google Panda and Penguin updates however, Google now prefers a website only has backlinks from reputable websites that are relevant to your business and location. This is quite a complex subject, one that will require a blog all to itself. Watch this space.
4. Unique and Informative Content
Ultimately, Google wants to rank websites that are informative to their customers. Therefore, your website should contain enough information that should answer the search query.
Good content is much more important than word count, however, one sentence per page won’t help your efforts. Try to stick to around 200 – 300 words per page. It is also important you focus on one, possible two keywords (max) per page and make sure you have a keyword density of around 1 – 2% – anymore than this, and Google could potentially consider your content spammy.
Duplicate content is a MASSIVE no-no. So please do not plagiarise content from another site, nor should you copy content from any of your other pages – this could result in your page not ranking well. Duplicate content is the content that is indexed last.
5. Traffic to your Website
This is an important factor and one often overlooked. Obviously, you are investing time and money into SEO to increase the traffic to your website, but Google also uses their data to analyse if your website is of any value. So things like your bounce rate and time on website is important to Google. If you have good content, then your visitors will not “bounce” from your site (only view one page and leave) and are more likely to stay on your site. They are also more likely to view more pages.
There are many ways that you can promote your website to build traffic – such as:
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Paid Google searches
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Paid advertising – print, television, radio etc
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Blog marketing
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Email marketing
Accessing Google Analytics and Google Webmaster Tools will give you an insight into how your website is performing – popular pages, exit pages, bounce rates, views and much more.
If you can master the top 5 factors, then you are in with a very good chance of getting your website ranking well for your main keywords, which will effectively result in more traffic and hopefully better conversion and a bigger profit.
Search Engine Optimisation is not a short-term project, it is an area that consistently needs to be monitored and worked on. You will need a good online strategy and online marketing plan in order to ensure you continuously rank well in the Google searches.
 Television commercials are a great branding platform, providing they are of good quality and can appeal to your customers. Finding the right voice artist to represent your brand can really make or break your campaign.
Voice Overs is a Craft
Through the tone and pace of their voices, voice artists create a feel for your television commercial, and it is this audio that can often capture the attention of your listeners. A voice artist has between 15 and 30 seconds to share your story, and it really is a craft in itself to be able to do this effectively. Most voice artists have had years of training, and many are actors who have learnt the art of evoking emotion.
Choosing the Right Voice Artist
Depending on what your brand is all about, the culture of your company and the message you are trying to convey, you really need to choose voice artists that suits. It also depends on the script, and whilst it may be appealing to utilise the services of television station’s popular voice artists, sometimes it really is beneficial to select a unique voice artist who will represent your brand, and help your television commercial stand out from the rest.
A Voice to Compliment the Visual
It is important that you strategically team the voice with the visuals. All too often you see television commercials that are boring or confusing, purely because the wrong voice was chosen. There are thousands of talented voice artists in Australia, and television advertising is expensive, so make sure your audio reaches out to your audience and do your research and find the right voice talent for your audio.
Corporate Sound is one of Australia’s leading audio production agencies, and we have a large library of local and international voice artists for you to choose from. Plus, we have a team of creative copywriters and experienced audio engineers working to produce compelling audio productions for television, radio, corporate presentations and telephone message on hold programs.
 Wouldn’t it be nice if you could start a company and the need or desire for your product or service was for everyone? In the real world however, not every single person is your customer, and whilst many businesses understand this philosophy, it’s amazing how many of them do not.
By identifying who your customers are, you are then able to determine what really interests them, and what marketing channels they are tapping into. Smart brands don’t necessarily think big; rather they think smart and target customers who may actually be interested in what they have to offer.
Look at any successful company and you will see that most of them have clearly positioned themselves and understand the market they need to target. Start small, and once you have really mastered one market, and if there is still a chance to conquer another, then you can grow, but if you are a small business starting out, it is really important that you don’t get lost. You could potentially waste thousands of dollars on trying to get in the faces of people who just aren’t going to be interested in what you have to offer.
Instead use your resources to its full advantage and focus on ‘your’ customers. By determining the following, you will be able to develop a much more strategic marketing strategy.
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What age group is your demographic?
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Are you products / services gender specific?
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What marketing channels do they regularly tap into (TV, radio, print, online etc)
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Are they cashed up?
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What are they synergies between your product and your customers?
Knowing who exactly are your customers will not only help you market your product / service, but it will help you develop and fine-tune your operations. Smart small businesses that have this understanding about their businesses are far more likely to succeed than those businesses what do not.
At Corporate Sound we are an Australia audio production company that provides professional audio productions to corporate clientele. Our range of services include telephone messages on hold, radio commercials, audio for television commercials and voice recordings and audio productions for corporate presentations and corporate videos.
For more information on how you can get a professional audio production for your business, please call the team at Corporate Sound today on 07 5551 0260.
 Editorial content is a traditional form of media that is now distributed to the means through a number of different channels: print, radio, television and of course, online. Getting this kind of publicity is not only fantastic brand exposure, but it is also free brand exposure.
Moreover, readers are more inclined to pay attention to editorials, as they are not necessarily always considered as paid advertising. So how can you get this kind of publicity for your business? Below the team at Corporate Sound have identified some of the ways that you can create publicity for your business.
Understanding your Core Target Market
You need to get in front of your target market; otherwise your marketing is useless. So understanding what marketing channels they are tapping into is certainly beneficial to your publicity campaigns.
Identifying the relevant media shouldn’t be too hard, simply look at the demographics of your customers. Alternatively, don’t be afraid to talk to your customers, or if necessary, conduct a survey with your existing customers and find out what they are tapping into.
Think Outside The Square
To grab an editor’s attention, you need to be creative – after all, you are competing with hundreds of other businesses to get this free exposure. Put yourself in the editor’s and your readers’ shoes, what would interest them? What would they consider newsworthy? Why is your story so significant that they should publish its content?
Provide the Information
Write up a short media release. It only needs to be about 300 words long, and get straight to the point. These guys don’t want or even have time to read a whole essay, so know what message you are trying to get across and make sure it is clearly and concisely conveyed in your media release. Remember to give them ample contact details so that the journalists can get in contact with all who is involved in the story.
Providing Supporting Media
Photos, audio productions or video clips – if you’ve got them and it is going to make your story more interesting, then make sure you provide them.
Distribute
Once you have all your information ready, start distributing to all the relevant media, and be persistent. Don’t take ‘no’ for an answer! Remember, these guys are inundated with news stories from a variety of businesses – so make contact, call them to follow up. At the end of the day, this exposure is only going to cost you your time.
The team at Corporate Sound are the audio production specialists. So if you are looking for quality voice recordings and audio productions, then please contact our experienced team today.
 The Internet is a truly amazing tool, and it is hard to believe that only 10 years ago, it was only in its very early existence. It is through this technology, that today Corporate Sound can offer the very best in audio productions, in a variety of languages. That’s right, due to our connections with talented voice artists the world over, we have a large library of multilingual voice artists at your disposal.
Our production company has grown significantly in the past couple of years, and our database of talent has grown with us. With a large variety of talent, who reside both locally and internationally, we have a great range of different and unique voice talent to ensure your audio production stands out.
The Internet has allowed us to reach these talented voice artists, and it is because of these relationships and technology, that we can offer fast turnaround times at very competitive prices.
What this means for you …
With a variety of voices to choose from, your audio production won’t be lost with all the other productions using the same voice talent, specifically on radio and television, where the local talent produces many of the productions in-house. Don’t get us wrong, there is certainly an advantage to using these professionals, but a unique voice artist gives you that competitive edge.
Furthermore, if you want a much larger reach, and therefore need your audio production in a range of languages, then we certainly have the talent who can assist with your request.
Corporate Sound is a leading Australian audio production company, and we specialise in the recording of professional voice artists and mixing of quality audio productions for a variety of uses. Call us today on 07 5551 0260.
 Is your business on social media? We are afterall, in the digital age, where Gen X-ers and Y-ers are constantly glued to their smart phones and tablets, Baby Boomers are getting hang of this internet thang, and we are all socialising through Facebook … putting out lives on the line.
However, when it comes to devising a Facebook business page, should you be just as sporadic as you would be on your own personal page?
At the end of the day, it is your business’ brand that you are playing with, and whilst the team at Corporate Sound see social media as a phenomenal marketing tool, it is important to note that it is one that should be treated just like any other marketing campaign, and should be analysed and planned. You simply can’t have a business profile, without a strategy in place.
Essentially, Facebook is a platform to build and maintain long-lasting relationships with your customers. It gives you an opportunity to really engage with your customers and find out more about them. Facebook is a great marketing research tool, that previously, businesses would be paying thousands of dollars in focus groups to get the information that can so easily be found on these platforms.
Sadly, many businesses treat social media as a way to simply sell, rather than engage, and they wonder why their social media campaigns fail. Furthermore, businesses neglect to see that their social media networks form an online community, and if not driven properly, can affect their entire brand – you just need to read the news to see how major brands have been affected by poorly executed social media campaigns in the past.
Corporate Sound suggest that all businesses, both large and small, have a social media strategy in place. Outlining the following:
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The kind of culture you want for your online community
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What you want to achieve through social media
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How you are going to achieve these goals
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What you want to share through social media
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Your team’s involvment – and their conduct
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Who is going to drive your social media campaigns
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And finally, damage control
Social media in all forms has proven to be an effective marketing channel, but as with any marketing function, it is imperative that businesses take care and look after their brand and drive their social media marketing campaigns strategically and logically.
Corporate Sound is a professional audio production company, that specialise in the produciton of quality voice recordings and audio productions that can be used for radio, television, corporate presentations and of course, your social media platforms. Get qualtiy audio productions for your social media campaigns simply by calling our team on 07 5551 0260.
You can find out Facebook page at https://www.facebook.com/corporatesound
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Did you know Corporate Sound is home to 6 state-of-the-art recording studios? Our facilities are of the highest standard and have been custom built by our audio engineers; designed with sound proof walls and featuring the latest recording equipment and software in order to produce the most professional audio recordings for your next corporate project.
